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Resume

Work
Experience

ASTR the Label

Marketing Director | Feb 2024 – Present | Los Angeles, CA

Lead a fully integrated 360° marketing organization spanning brand strategy, content production, PR, influencer and affiliate marketing, lifecycle, paid media creative, and partnerships
 

  • Own brand positioning and narrative, ensuring consistency and clarity across campaigns, e-commerce, social, press, and creator ecosystems
     

  • Set and execute integrated campaign strategy across product launches, seasonal initiatives, and brand moments, aligning creative vision with commercial goals
     

  • Oversee all content production across physical and digital touchpoints, including campaign shoots, e-commerce photography, and editorial storytelling
     

  • Direct lifecycle and customer journey strategy across direct mail and email, with a focus on retention, brand cohesion, and long-term customer value
     

  • Guide paid media creative strategy in partnership with performance teams, using audience and performance insights to inform creative direction
     

  • Lead public relations strategy and press relationships, driving earned visibility and brand relevance
     

  • Build and scale influencer and affiliate programs rooted in creator alignment, content quality, and sustainable growth
     

  • Concept and execute brand events, activations, and strategic partnerships that deepen community and cultural connection
     

  • Drive brand growth through data-informed decision making, balancing creative judgment with performance and market insights

WowWee

Marketing Director | Sept 2018 – Feb 2024 | Montreal

Led global brand marketing and integrated campaigns for top consumer and entertainment brands including Baby Shark, Fingerlings, Dog-E, My Squishy Littles, Hasbro Games, and Nerf Super Soaker.

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  • Developed and executed integrated marketing strategies across TV, digital, social, experiential, influencer, and retail
     

  • Managed end-to-end brand campaigns including product packaging, advertising, experiential events, trade shows, and press
     

  • Oversaw annual marketing budgets exceeding $2M, driving scale while maintaining brand consistency
     

  • Led production of 165+ video assets, generating over 1B impressions across platforms
     

  • Cultivated and managed high-impact brand partnerships and paid influencer programs, negotiating contracts and guiding creative direction
     

  • Led the My Squishy Littles x Nickelodeon partnership, achieving 65M+ YouTube views and 128.8M minutes watched, earning a Kids & Family Emmy nomination and national media coverage
     

  • Directed social media strategy for flagship brands, driving audience growth and influencer-led campaigns with 200M+ views
     

  • Oversaw influencer ambassador programs with 300+ creators
     

  • Partnered cross-functionally across creative, PR, paid media, gaming, music, and legal teams
     

  • Led and mentored a cross-functional team of eight

ALDO Group | Call It Spring

Marketing Manager | Mar 2016 – Aug 2018

  • Led seasonal and product launch go-to-market strategies across 30+ global markets
     

  • Oversaw ideation and execution of 12 global brand campaigns spanning in-store, digital, and social
     

  • Helped evolve Call It Spring from a trend-driven retailer to a purpose-led brand through inclusive storytelling, vegan product strategy, and cultural partnerships
     

  • Led content development for photo and video shoots, managing agency partners and multi-million-dollar budgets
     

  • Managed brand partnerships including Call It Spring x Disney and a three-year ME to WE partnership supporting classroom builds in Kenya
     

  • Recipient of the 2017 FUTURE Recognition Award

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ALDO Group | Call It Spring

Assistant Marketing Manager | Feb 2015 – Mar 2016

  • Developed social and email marketing strategies aligned to business and brand objectives
     

  • Built and scaled influencer programs, growing a network of 100+ creators in under one year
     

  • Led cross-functional teams to manage a 360° marketing calendar
     

  • Increased social following by 135% through content, partnerships, and community engagement

ALDO Product Services

Marketing Coordinator | Sept 2012 – Feb 2015

  • Supported creation of marketing collateral and client pitch decks for brands including Target, DSW, Tesco, and Nasty Gal
     

  • Spearheaded Aldo’s first in-house influencer network, partnering with fashion bloggers and creative teams
     

  • Launched and grew Shellys London’s Instagram to 30K+ followers in under eight months
     

  • Managed community engagement and social voice across platforms

Education

McGill | Bachelor of Commerce

2009-2012

Marketing Major with concentration in  Entrepreneurship

Skills
& Expertise

Content Production

Social Media Strategy

Influencer Marketing

Creative Brand Strategy and Copywriting

Public Relations

Agency Management

Cross-Functional Team Leadership

Event Management

Contract Negotiation

Budget Management

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Computer Proficiency: MS (Word, Excel, PowerPoint), CMS (Open Text), Keynote

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Experience with Google Suite, Slack, Asana, Monday, Frame.io, Teams and Canva

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