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YouTube Mini Series

Project Type

Short Form Video Creation

Date

2019

Key Responsibilities

Creative Direction
Brand Storytelling
Lead Production Agency
Manage Timeline and Budget
Cast Approval
Script Approval
Set Approval
Editorial Approval

Leading content strategy at WowWee, I was tasked with the mandate to create a 360 marketing campaign that would resonate with kids online. Noticing the different ways to use YouTube, I proposed and led an initiative to create our own YouTube series that would indirectly promote our products while engaging and exciting young audiences. I developed two YouTube Mini Series' based on WowWee brands Lucky Fortune and Untamed.

I was responsible for all creative strategy and direction for both series'. This included briefing, casting, scripting, set design, and final deliverable approvals. A total of eighteen 5-8 minute episodes were created, resulting in over 18 million views.

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