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Shellys London Rebrand
Project Type
Brand Voice & Community Management
Date
2013-2015
Key Responsibilities
Copywriting
Branding
Social Media Strategy
Community Manager
Influencer Programming
Campaign Casting
As the Content Editor for Shellys London, a joint venture of The ALDO Group, I developed the brand's tone of voice and produced all collateral required to share this information with partners and collaborators. Managing all social media platforms, I was responsible for all content creation & fashion influencer gifting, ensuring that our tone of voice carried through all touch points.
Shellys London was the first brand at ALDO to have a robust fashion influencer network and social-first strategy. The success of our social strategy lead to a robust 360 brand campaign in which we casted fashion bloggers and creatives to join us in Montreal to celebrate the Shellys London brand and ALDO heritage. Everything from set design to brand communications were inspired by their personal likes and interests, creating an authentic and engaging branded photography and video campaign.