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Fingerlings Public Relations and Marketing Strategy
Project Type
Branding & Marketing
Date
2018-2020
Key Responsibilities
Brand Strategy
Product Launch Strategy
Lead Marketing Execution
Public Relations Strategy
Social Media Strategy
Branding & Packaging
Content Production
Video Editorial Approval
Copywriting
Trade Show Planning
Following the incredibly successful launch of Fingerlings, my mandate was to keep the momentum going by bringing the brand into year two and establish it as a globally recognized interactive toy. With new product offerings and marketing campaigns we saw sales increase by more than double in the second year.
I managed all branding and packaging for product line extensions including additional Fingerlings characters, Untamed and Grimlings. Oversaw all social media and PR strategies for new launches, TV commercial and YouTube video production, product photography, copywriting, trade show and media event experiences, media and licensing agency relationships, and influencer programs.