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Call It Spring Brand Campaign
Project type
Seasonal Brand Campaigns
Date
2016-2018
Key Responsibilities
Brand Strategy
Content Production
Campaign Storytelling
Agency Management
Budget and Timeline Management
Casting and Styling Approvals
Photo Selection and Approvals
Photo Retouching Approvals
Video Editorial Approvals
Lead Cross-Functional Teams
In-Store and Online Execution
Retail Team Communication
As the Marketing Manager for Call It Spring I oversaw the ideation, production and execution of twelve global campaigns.
I was the main point of contact for production agencies and post-production editors, independently owning a yearly budget of over one million dollars. My role was to oversee creative strategy, casting, and location, ensuring it was always aligned with our brand goals and target market, while fostering internal cross-functional collaboration across graphic design, product development, buying, merchandising, international franchises and digital marketing.
Call It Spring brand campaign photography and videos were executed across 30+ countries every quarter.
